Brands
Agency: Jung von Matt SPREE
Hyundai IONIQ: Defying Convention
GroundStorm is proud to have joined an international team of creatives to produce the brand film for Hyundai's IONIQ 5, which won three honors at the 2022 World Car Awards and was chosen as the best overall car in the world.
The film features motoring journalist, World Car Award juror Erin Baker, and the British adventurer, ecologist, and brand ambassador David de Rothschild.

Main crew
- Director / DOP
- Anthony Molina
- Content Creator
- Jonathan Lichtenberg
- Senior Integrated Producer
- Elena Winterer
- Integrated Post-Producer
- Jan Heuser
- Executive Producer
- Jo Glenk
- Executive Producer
- Philipp Haeberlin-Collet
- Executive Produced by
- @fount.space
- Editor
- Jan Lagowski
- Post Production
- Paul Schwabe
- Sound Design & Mix
- Johannes Kunz
- Los Angeles, US: Groundstorm Media
- Director & Director of Photography LA: Joachim Zunke
- Seoul, SK
- Markenfilm Asia
- London, UK
- Neon Productions
- Turin, IT
- Dude Film Srl
Talent
- World Car Award Juror & Automotive Journalist
- Erin Baker
- Automotive Designer
- Giorgetto Giugiaro
- Professor of Urban Design
- Dr. Sae-Hoon Kim
- Senior Manager Brand Strategy team
- Kyuhun Son
- Executive Vice President Head of Total Vehicle Development Tech Unit
- Heu Won Yang
- Research Engineer Sub-Mid PM 6
- Eunji Hong
- Research Engineer Hyundai Interior Design Team 2
- Jihyeon Lee
- Senior Research Engineer Integration Package Team
- Hyun Il Kim
- IONIQ Ambassador & Environmentalist
- David de Rothschild
- Global President and COO, HMC, President and CEO, HMNA
- Jose Munoz
