What Is GroundStorm Media?

GROUNDSTORM is a collaboration born out of the desire to present, demonstrate and strengthen a view of the world from the perspective of individuals that through tenacious actions bring positive change to their community. We follow stories across the world in environments vast or small, strange or familiar, densely populated or remote where endeavors by an individual lead a whole community towards harmony. It is our hope to inspire viewers to become doers themselves. Having someone’s attention is a golden opportunity to give something important to hold onto, something of CONSEQUENCE that urges action. 

Why Does It Matter?

In today’s world, news hits people’s raw nerves in the most shallow, cheap sugar ways possible because it banks on negativity, voyeurism and controversy - and then, as a one-two punch, offers no solution. Increasing polarization creates division through tribalism and bringing information to people is about “othering” others. Viewers are purposely kept passively entertained while news grabs hold of our attention and emotions, but leaves us disempowered and angry. We are at this very moment within a shared global crisis, and industries and communities that have served as foundational infrastructures of our society are being dismantled by extenuating micro-crises, trickling all the way down to each and every one of us. What are we meant to do with all of the uncertainty and bewilderment that is being implanted in our minds?